Our story
From a farm you can name to a cup you'll remember.
We started Luma in 2014 with a secondhand 5kg roaster and a stubborn idea: great coffee should be transparent. Today we buy directly from 14 producers, pay on average 2.4× the Fairtrade minimum, and publish every price we pay.
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01
Grown with care
High-altitude farms in Ethiopia, Colombia, Kenya and beyond. We visit every partner at least once a year.
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02
Roasted on Mondays
Small 12kg batches, profiled by hand to bring out sweetness, never to hide defects.
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03
Shipped Tuesday
Packed in compostable, valve-sealed bags and at your door in 1–3 days anywhere in the EU.
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04
Brewed by you
Every bag has a QR code with a recipe dialled in by our team for that exact roast.